One of my collaborators in India has been telling me that I am hopeless at getting the blog to have a wider readership, and so I have been looking at the stats that Blogger software generates.
One of the stats is the top ten page reads by country of reader. The table below summarises the countries in order of page reads. I have calculated the page reads by population size and by number of internet users (columns 2 and 3 respectively).
Which country has the top readership per internet user? Not the UK, but Norway. Other interesting points:
- 185,000 feels low--600 reads per post on average. Other bloggers---what do you think?
- China and India and 3rd and 5th in terms of absolute readership--emerging powers indeed
- On a per internet user basis, Ukraine is the fourth largest readership--again, I have no idea why
- I was surprised that Japan is not in the list--perhaps a language issue? Japanese readers, what do I need to do to get the blog more widely read
- No country in Africa listed, although lately South Africa has featured more strongly-this is partly to do with internet access and speeds--anything to do here?
- No country in Latin America listed--I am relatively uninformed about the region, and it shows (and the language does not help)
Norway has a deep interest in international development, peace, participation and human rights and these surely resonate with IDS interests and values. But are Denmark and Sweden so far behind? (By now I have probably alienated the entire Norwegian readership by comparing them to other Scandinavian countries. It could have been worse, I could have gone for the Nordic comparison.)
Perhaps it is institutional connections? IDS has some connections with Noragric, FAFO and Chr. Michelsen Institute, but we have more with Swedish organisations. We have a Board member, Jon Lomoy, from Norway too. We also have one Norwegian Research Fellow, Lars Otto Naess, head of our climate change team.
Personal connections? I gave a talk last year at the Research Council of Norway's annual meetings. I know some of the Noragric folks (Ruth Haug and colleagues) and some of the food security, nutrition and human rights community (Arne Oshuag, Asbjorn Eide and Wenche Barthe-Eide). But I know as many from other countries in the region.
Does any of this really explain a rate equivalent to over one-in-a-thousand internet users in Norway visiting Development Horizons in the latest 3 years? Maybe it is the name of a prominent tourism website in Norway? In any case, a puzzle.
In the final analysis, perhaps it all boils down to Norway's inherent good taste!
In any case, a warm tusen takk to you all.